Marketing Specialist Intern | MathWorks | Bangalore, KA

Job description:

MathWorks is conducting an internship for MBA candidates.

Job summary:

The Marketing & Communications team at MathWorks India drives demand generation and awareness for MathWorks products and solutions in AI, Electrification, Autonomous driving, etc. The team works closely with other functions in the organization to reach customers and prospects in the commercial and education sectors.

Job duties and responsibilities:

  • The intern will work with the Marketing & Communications and Commercial Sales teams to find ‘new audiences’ (beyond MathWorks databases) relevant to MathWorks offerings. The study will cover where to find new audiences, how to reach them and how to nurture them. The scope of the project will be limited to the identified industries and key priority areas of MathWorks.
  • Understand MathWorks priority application areas and industries. Understand existing relevant practices in reaching newer audiences.
  • Understand different personas (amongst customers) and their motivation
  • Interview internal stakeholders to understand their pains and objectives in reaching newer audiences
  • Secondary and primary research (as the case may be) to find solutions to address the gap.
  • Understand and document the approach of peer companies.
  • Consolidate information into actionable items, reports, and presentations.
  • Interpret data, formulate reports, and make recommendations
  • Document and present the insights and proposed actions to the management team.

Minimum qualifications:

Candidates must be pursuing an MBA.

Additional qualifications:

  • Good communication and interpersonal skills
  • Knowledge of MS office products
  • Self-Starter
  • Curiosity to learn

Job/Req. ID: 30109-RRAV

Company: MathWorks

Location: Bangalore, KA

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